The General Misconception About Designing For a Plus-Size Woman
"What's missing in the industry is an overall perception about what a plus-size woman wants. It always feels like an afterthought. Everything [for the plus-size customer] is designed in either all black or a bright shade and super tight. It's not that. Every woman goes through days when she wants to wear tight clothes and days when she doesn't want to at all. Even though she's looking great, maybe she doesn't feel great, or maybe she feels fabulous. What's lacking is a modern, sophisticated daily wardrobe for a woman, and that's what I wanted this collection to be. It doesn't need to be screaming; it needs to feel like a confident, assured statement of 'This is who I am.'"