"When I first started gathering inspiration for AIT's first drop, I was going through a breakup — we have all been there — and a few of my friends were simultaneously having these sh*tty experiences in their love lives. I remember having endless WhatsApp conversations with my friends about this, and we all came down to one simple fact: it was their loss. So this is how 'Your Loss, Babe' came to life.
"As the year went on, I found myself meeting the most AMAZING guy, who I not only fell in love with, but [the experience] also changed my whole perspective on the direction I wanted to take in terms of inspiration for our quotes. That's how the 'Hold on to Me' bomber and 'Let the Distance Keep Us Together' hoodie came to be. When I look back at how the year went by in terms of personal experiences, the circle was closed with a very happy ending for me — falling in love and launching my dream brand — but I still think it's fun to have those pieces, which every single girl and guy can relate to at some point."
