That Time Princess Eugenie's Floral Dress Totally Took Over Royal Ascot

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Princess Eugenie and her sister Princess Beatrice made their second trip to Royal Ascot on Thursday, for the event's annual "Ladies' Day." Traditionally, this is the day when female guests pull out all the stops when it comes to their outfits, with a specific focus on millinery. Of course, Eugenie is no stranger to a statement hat. This time around, she turned to Edinburgh-based Sally-Ann Provan, wearing the designer's Naeva boater hat, which was perfectly matched to her floral Erdem dress. The black and white design featured a floating brim that stood out from the rest of the hat, draped in white flowers to match those on her dress.

The dress itself was a knee-length floral design with a high ruffled neck and long sleeves, a silhouette the princess is very familiar with. This particular dress is currently on sale (though it'll still set you back over $1,000). The hemline was quite risky for Royal Ascot, when most royals opt to keep their dresses below the knee. However, Eugenie's got a bit of a history with Erdem's pretty knee-length floral dresses, and she clearly knows they work for her: she wore one in her engagement photos, after all! Keep reading to take a closer look at her Ladies' Day outfit, then shop the look for yourself.

Getty | Jeff Spicer

Eugenie wore a floral dress with a high, ruffled neck by Erdem.

Getty | Jeff Spicer

She teamed the dress with a black and white boater with a floating brim by Sally-Ann Provan.

Getty | Kirstin Sinclair

Eugenie's hat sat low at the front, and high at the back.

Getty | Leon Neal

The hat featured a floating brim that allowed her hair to peek through.

Erdem Bernette Floral-Print Silk Crepe de Chine Dress
Matches Fashion

Erdem Bernette Floral-Print Silk Crepe de Chine Dress

You can shop Eugenie's exact dress right now.

Erdem Bernette Floral-Print Silk Crepe de Chine Dress ($1,024, originally $1,707)

Lela Rose Seamed Lace A-Line Dress
Nordstrom

Lela Rose Seamed Lace A-Line Dress

Lela Rose Seamed Lace A-Line Dress ($478, originally $1,595)

Ted Baker Harmony Ruffle High Neck Dress
Ted Baker

Ted Baker Harmony Ruffle High Neck Dress

Marni High Neck Floral-Print Midi Dress
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Marni High Neck Floral-Print Midi Dress

Marni High Neck Floral-Print Midi Dress ($720, originally $1,440)