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These Were This Year's Most Popular Fashion Brands
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Ganni

This Danish brand was launched by a husband-and-wife duo in 2009, but in 2018 the label — and Scandi style as a whole — really hit its stride. Hailey Bieber, Beyoncé, Dakota Johnson, and Lily Aldridge are all counted among its celeb fans, so suffice it to say, we can expect this ultrawearable contemporary brand to stick around for a while.

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