Cynthia Rowley Breaks Down the Best Swimwear, Growing Her Business, and Words to Live By in 2019

PS: What was your motivation for taking the retail model to a more direct-to-consumer store and how have you seen that affect your customers?

CR: We wanted to tell our story directly so it was important to do retail ourselves versus relying just on wholesale partners. I'm a host at heart and love popping in all of our stores and meeting our customers. We want to create a unique shopping experience where everyone feels like they can hang out with us, have a glass of rose and relax. Our stores help us own the total customer journey and really get to know them. And the really amazing thing is that direct interaction with the customers and the ability to marry quantitative stats to real life (IRL) behaviors and feedback.