POPSUGAR: How do you think women are dressing and shopping today and how has your business strategy evolved to support those needs?
Cynthia Rowley: Ecomm [ecommerce] and social play a huge part in the way women shop today. Women are no longer constrained to the pages of glossy publications. They find inspiration in every second of everyday from what they see on social media, YouTube, their peers, and the streets. That being said, not everyone likes to shop the same way. Some women still prefer to discover and shop in the store and connect with our stylists, so we're using data from our ecomm to open new stores across the country, what we're calling our nomadic retail concept. At the end of the day inspiration is global so it's important for us to think of fashion in a global mindset through seasonless collections and international exposure.
![POPSUGAR: How do you think women are dressing and shopping today and how has your business strategy evolved to support those needs?
Cynthia Rowley: Ecomm [ecommerce] and social play a huge part in the way women shop today. Women are no longer constrained to the pages of glossy publications. They find inspiration in every second of everyday from what they see on social media, YouTube, their peers, and the streets. That being said, not everyone likes to shop the same way. Some women still prefer to discover and shop in the store and connect with our stylists, so we're using data from our ecomm to open new stores across the country, what we're calling our nomadic retail concept. At the end of the day inspiration is global so it's important for us to think of fashion in a global mindset through seasonless collections and international exposure.](https://media1.popsugar-assets.com/files/thumbor/--JrU6wARC77jhBgnehsQ5NxtNw/fit-in/1024x1024/filters:format_auto-!!-:strip_icc-!!-/2019/06/21/705/n/1922564/1b91850c300d7b17_ECOMM_04_10_19_4746/i/POPSUGAR-How-do-you-think-women-dressing-shopping-today.jpg "POPSUGAR: How do you think women are dressing and shopping today and how has your business strategy evolved to support those needs?
Cynthia Rowley: Ecomm [ecommerce] and social play a huge part in the way women shop today. Women are no longer constrained to the pages of glossy publications. They find inspiration in every second of everyday from what they see on social media, YouTube, their peers, and the streets. That being said, not everyone likes to shop the same way. Some women still prefer to discover and shop in the store and connect with our stylists, so we're using data from our ecomm to open new stores across the country, what we're calling our nomadic retail concept. At the end of the day inspiration is global so it's important for us to think of fashion in a global mindset through seasonless collections and international exposure.")
