PS: What's given you the confidence to come in and shake up the rules, like adopting a see-now-buy-now model?
PC: I don't really know how I'm shaking them up, but I guess I am. I trust my gut. I'm very stubborn: I want to do things the way I want to do them, and I feel like I know what I'm doing. I'm not very confident in many areas of my life, but creatively I know exactly what I'm doing. It's the only area of my life where I just feel like I can trust my instincts, and I know they normally lead me to better places.
A lot of it is working with my husband, who I feel is very clever. We spend a lot of time talking creatively, and he was saying, "I feel like this is getting really tired, the way we make something six months before [it's available to purchase] and people are bored of it." I feel it, too; I feel the pressure creatively to have stuff available immediately. It's such a disposable culture now — we get sick of things after five minutes.
