How One Swimsuit Designer Is Staying Optimistic in the Midst of the COVID-19 Crisis

"OOKIOH has completely revamped its social media strategy and messaging. Our tone has changed from 'fun' to cautious optimism. We are staying away from the 'wash your hands' messaging, which is a known fact now. Instead, we are creating playlists for different scenarios (such as relaxing or focusing on work), workout videos, and recommendations for books, podcasts, movies, etc. that are aligned with our positive outlook."