What's Your Focus For the Brand Right Now?
"Like every other brand, OOKIOH isn't immune to the current climate. However, instead of sales, my priority is to ensure that I pay the salaries [of my employees]. I want to ensure that our community doesn't feel that OOKIOH is a tone-deaf brand existing in a virtual world where it is sunny, and people are enjoying the beach. Sales will come when the current protocols and safety measures are withdrawn. Meanwhile, we are focusing on getting the word out about our Spring 2020 collection and new product categories that sell throughout the year."