What Does Being South Asian Mean to You?
Being a South Asian woman in the beauty industry today means a responsibility to all South Asian women globally to celebrate our roots and to own our most natural beauty — not through the lens of outdated beauty standards or with the often-aspirational view towards the West. Our hyperpigmented skin, our dark eyes, full eyebrows, and thick hair are so beautiful, but we tend to alter and adjust these very things in order to "fit in" regardless of where we are in the world.
What Does It Mean to Have Style Right Now?
To have style is to be wildly intentional but to appear effortless. The best way to appear effortless is to actually be effortless. And to be effortless, you must be yourself. That's what style means to me — now and always.
The Best Piece of Career Advice You've Gotten?
Gravitate toward your interests that make you lose track of time. Through this, you'll find your natural talents — continue pursuing them at all costs. Your career will follow because it won't feel like a career, it will feel like a natural part of your life.
Something You Wish You Knew Before Starting Your Business?
No one knows what they're doing. Literally no one. Spend more time meeting new people and building relationships relevant in your industry and less time trying to plan out more than 12-24 months ahead (depending on the nature of your business). One of the biggest lessons that this pandemic taught me is that life doesn't care about your plans. Plans are tenuous, but human relationships are not. Nurture them constantly.
Shop The Brand: Aavrani
