62 South Asian Style Influencers on What Their Culture Means to Them

"When I set out, I never tried to define myself or my platform around being South Asian. However, it has always been a part of me and I've had a good time showcasing that aspect of my style with ethnic looks and Indian-inspired beauty skincare tips. With social media allowing you to connect with people from around the world, it has been fulfilling to see how you can embrace your cultural differences while still being mainstream."