"Trends are all about self-expression. It's incredible to see so many people create videos to the same sounds wearing such distinct outfits and makeup looks. It speaks to the fluidity and self-expressive nature of fashion. Because so many people make TikToks at home, a lot of fashion trends on the platform feel homey and casual. Anyone can feel great making a TikTok without having to wear designer clothes. We've also seen how quickly trends can be developed and picked up, thanks to TikTok's algorithm."
