Outerknown was the first brand to pursue Fair Labor Association accreditation before ever shipping a product. The brand is invested in the livelihoods of its 5K+ workers. With Outerknown's "Guaranteed For Life" program, any denim you purchase that needs repairing or replacing will be taken care of. In 2015, Outerknown collected fishing nets and regenerated them into ECONYL® products while cleaning up the oceans. An advocacy tee was then launched in 2017, with proceeds going to The Ocean Conservancy. In 2020, Outerknown created sustainable polybags and biodegradable stretch denim. In partnership with Vela, the label pioneered a sustainable and scalable solution to polybags that are FSC® certified, carbon neutral, and more widely recyclable than plastic. The Iconoclast High-Rise Skinny Jeans use a renewable, natural, plant-based rubber (COREVA™ Stretch Technology) to achieve stretch instead of the synthetic, petrol-based elastane traditionally used.
