POPSUGAR: You ask your interviewees to put together an outfit because you say it's similar to how they'd style a room. If your living room were an outfit, what would you be wearing?
Jenna Lyons: My son is here listening and he says my Drake's silk pajama top, vintage army pants, maybe a touch of leopard, and a hint of gold.
PS: During the show, we get to watch you build your brand and test creative associates who work with you — what advice would you give to someone who wants to start their own fashion venture? And what's the most important quality you're looking for in a candidate you work with?
JL: Only go into fashion if you are obsessed. I remember distinctly talking to some young students about fashion and I asked them what their favorite era was, and some of the students didn't know about history — how fashion started, where it came from, who Jeanne Lanvin was, or who started Balenciaga. It's important to understand and be obsessed. It's not an easy business, but if you absolutely love it, you won't be looking at the clock. The most important quality in someone I hire is a sense of curiosity and desire to learn. You can't train that, and you can't give it to someone. It's an inside job.
PS: What's the best interview outfit that makes a great first impression, even if it's over Zoom?
JL: I think being comfortable comes first; don't overthink it. Confidence is key in an interview, and feeling like yourself. I don't care if an outfit is wack or super strict. If you feel in your skin and comfortable, you'll do great. These days, I think Zoom has created a whole new approach to communication and visuals. I would say less important from the outfit is lighting and a big smile. I love watching Trevor Noah on his show with his beard and slightly tousled hair and sweatshirt. It makes me love him all the more; he is no less credible in his sweatshirt because he is direct, warm, and engaging.
