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Above: Jenna Ortega as Vada and Maddie Ziegler as Mia
POPSUGAR: What was on your mood board for the characters in this film?
Tasha Goldthwait: [Director Megan Park] wrote a genuine, vulnerable representation of teenagers, which was accentuated and individualized by Jenna [Ortega]'s talented performance. I wanted to both represent accurately and give outlets for the performance and story. The film represents a generation's style inspired by culture, accessible by social media, and attainable with online shopping and thrifting. I was influenced to create custom clothing or pull together a combination of pieces for outfits that reflected each individual's unique style and character.
"The film represents a generation's style inspired by culture, accessible by social media, and attainable with online shopping and thrifting."
PS: Did you look to any iconic high-school images or study high schoolers now to shape the wardrobe?
TG: I always like to use real style to portray my characters honestly. I sourced a lot of inspiration from a variety of visuals to be genuine to the subject matter. Specifically, high-school teenagers (like my cousins of a similar age), various photos of young London street style, and Instagram, but I also scouted locations and neighborhoods that this script was based on for reference and thrifted these areas as well. I also used personal experiences with my best friends and pulled from our childhood and teenage angst.
PS: Did you collaborate with Jenna Ortega and Maddie Ziegler at all, since they are both lovers of fashion?
TG: They were so enthusiastic about the clothes; it was really fun to adventure with them into developing their characters and their tastes through mutual trust. I am a firm believer you should never force someone into something. They need to feel connected and comfortable. This story was very heavy internally, and the clothes here wound up being many things. We explored how sometimes, a look was armor and a barrier or protection from being weak or uncertain, while other times, it was a mask or a front for uncertainty. Other times, it was a conduit and a catharsis to speak what they were feeling inside. Megan gave such internal struggle and interweaving arcs to [Jenna and Maddie's characters] in particular that it was fun to develop our trust in one another to land at my final creative choices. I could not have asked for more professional, patient, and talented collaborators in Jenna and Maddie.