The Lowdown on the Sustainable Denim Brands That Are Literally Saving Water

Behold, Gap's Gen Good True Skinny Jeans ($49), aka your new favorite skinnies — and one of the most sustainably produced. For its part, Gap has saved 402 million liters of water since 2016, and 91 percent of its denim is made via its water-saving Washwell program. With this pair, which is part of the Generation Good capsule, the company commits even further to less waste and lower emissions — each style is either made using at least 50 percent recycled materials or organic cotton.