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The amount of work Rhy had taken on during the pandemic is nothing short of impressive, and interestingly enough, her career skyrocketed because of it. Who could forget Cardi B's viral "Coranaviiiirus!" video, in which the rapper dons a foil mesh maxi dress by — you guessed it — TLZ L'Femme. When the world was on hold, Rhy refused to be creatively stunted. "I have enough faith to know that the Lord is going to carry me through to the ultimate vision of my brand," she says. "It makes me happy to know that even if my customers buy an outfit to wear in the house, they'll still look cute."
"It makes me happy to know that even if my customers buy an outfit to wear in the house, they'll still look cute."
From an outsider's perspective, TLZ L'Femme's frequent drops and celebrity placements, from Beyoncé's Halloween costume to Billie Eilish's look in the "Lo vas a Olvidar" music video and Issa Rae's cover shoot for Paper magazine, indicate all is well. But it hasn't always been smooth sailing. According to Rhy, 2019 brought financial struggles that she thought may lead to the brand's untimely demise. "I was scared because I didn't want to lose what I wanted," Rhy says. "I would just sit and cry because I [felt like I] was letting people down." With business then at a standstill, Rhy recalls low points where she had only $10 to her name, struggling to complete tasks at the studio when she couldn't afford to hire extra help. "The only thing that kept me going was my relationship with God," she says. "One day, things started shifting."
Rhy has been unstoppable ever since. In fact, she spent the bulk of last year ramping up her inventory, and plans to take TLZ L'Femme to new heights in more ways than one in 2021. Fans of the brand can expect handbags and shoes in the coming months, along with Rhys's music debut (yes, you read that correctly). The designer — and singer — has released snippets of her recordings on social media, but hints that this year will mark the official release of her first single. Maybe fans will get an accompanying music video, too. "I'm excited because I know I've been working so hard," Rhy says. "I hope people enjoy it, because it comes from my heart. I'm excited to see it all come to life."
Ahead, take a look at celebrities wearing TLZ L'Femme.