Need Help Getting Dressed Again? Try These Interactive Shopping Apps

Kiin
Kiin

If you spent the majority of last year indoors wearing sweat suits, bike shorts, or, best-case scenario, stylish loungewear, now that the vaccine rollout is underway and the world is finally opening up, you're probably scrambling to figure out how to get dressed again. Even though I work in fashion, I too have fallen victim to this confused sartorial state of being. Fortunately, with the help of online shopping platforms and digital styling services, getting back into the swing of wearing "real clothes" again just got a whole lot easier.

"As we transition out of the pandemic, people will start to re-engage with events and occasions that call for different types of dress than Zoom calls required," Terry Boyle, CEO and founder of the newly launched interactive shopping platform Behold, told POPSUGAR. Perfectly fitting for the current moment, the app uses artificial intelligence technology along with live professional stylists to curate personalized wardrobes, complete with head-to-toe outfit ideas, for users to shop.

As a corporate employee-turned-WFH style writer, I can attest to the fact that my wardrobe is totally and completely discombobulated right now, and I'm sure I'm not alone. But with a new season on the horizon, there's no better time to get your closet in order. With that in mind, I tested out three new virtual styling services — Behold, ShopShops, and Kiin — to kickstart my post-pandemic wardrobe. Keep reading to check out my reviews.

Behold
Behold

Behold

The first step in the Behold process is to submit your style preferences, and I was wholly impressed with its thorough intro questionnaire. From there, the platform feels like a mix between shopping and creating fashion mood boards (if that's your thing). It resembles traditional online shopping in that you can browse products just as you would on any retail site, but with the added bonus of narrowing your search to BIPOC-owned or sustainably sourced brands. We love to see it!

In terms of the styling features, Behold really gets into the nitty-gritty of your wardrobe. Almost immediately, you'll start receiving pairing suggestions based on items that are already in your closet, à la Clueless, or you can create full outfits from scratch. It also offers a "Weekly Edit" of outfit options based on what the app's technology knows about you (#science). I can fully attest that the more you engage with the software, the more useful the recommendations are — after "liking" and "unliking" a ton of items, the results were way more up my alley.

My personal favorite use case is Behold's bevy of emerging brands. Even the most knowledgable fashionista is bound to find something new. (I've now fallen in love with NYC-based shoe brand Grey Matters thanks to Behold's introduction of its chic egg mules.)

ShopShops
ShopShops

ShopShops

As someone who spends hours watching fashion hauls on YouTube and TikTok (there's just something so soothing about them!), I'll be the first to admit that it's all too easy to lose track of time on ShopShops, which re-creates the experience of shopping in-store via live-stream video. But that's not necessarily a bad thing — you can easily purchase items directly from the app (OK, maybe it's not so great for my wallet). For me, the easiest way to dive into this shopping app was to head to its search tab, where you can toggle between live streams, past streams, and even RSVP for upcoming live streams.

Shopping via live stream is an interesting experience. In a way, engaging with the energetic hosts merges the convenience of online shopping with the human connection of in-store shopping, especially considering that the hosts are pretty darn good about answering viewers' comments and questions during the broadcasts. With over 750 brands available to shop, ShopShops's hosts showcase pieces from independent boutiques and contemporary brands such as Bottega Veneta and Maje. And for those of us who prefer to shop in private, there's a handy "shop" tab that allows you to scan listed pieces from various hosts without attending stream sessions.

Kiin
Kiin

Kiin

This soon-to-be-launched app is a total game changer for online thrifting. It adopts a Tinder-like interface where you can browse users' closets and swipe right if you like something and left if you don't. (You can probably see how this can be VERY addictive.) Once you've matched, simply message the user and start swapping clothes.

Since I'm never not revamping my wardrobe, I've currently got a piles of clothes that I haven't gotten around to reselling or donating, so the premise of exchanging clothes is particularly intriguing to me. After such a whirlwind year, it makes me happy to see a community of fashion obsessives just sharing their genuine love of clothes.

So far, I've matched with a handful of users, and I've found that sifting through other peoples' closets is a great way to stimulate your own creativity, too. Not only do I have my eye on a rainbow-colored cardigan, but I have dreams of cutting said cardigan into a crop top. Ah, the joy of getting dressed again!