Talent scout and writer Cruz Rendon says, "My style is influenced by my culture and the rockstar fantasy I want to live in. A lot of times I find myself challenging my conservative and traditionally Mexican upbringing. I pay homage to vaquero and cowboy culture because my family is full of actual cowboys and cowgirls. Once my family moved to the US, I listened to lots of metal and rock music and I wanted to be a rockstar. While I was young, my friends would laugh at me for dressing up in cowboy boots and a cowboy hat because they didn't understand that this was part of my culture. I started to hate it and wanted nothing to do with it. Now, I embrace it and want to make it my own. I ask myself: What does a rockstar cowboy look like? That's what I want to embody. How can I make a vaquero androgynous? More queer? More like me."
