PS: Your sister-in-law Gigi Gorgeous Getty modeled for the campaign [pictured above]. What was it like working with her?
AG: Working with Gigi is special because she always lights up the room. My brother Nats came to the shoot to say hi and was on the sidelines all day screaming his wife's name, cheering her on. I think one of the best moments was after Gigi's scene was over. I saw them sitting on set watching the next model's shoot. I reminded Gigi that she was able to de-glam and relax if she wanted to, or even go home, but she insisted on staying in the gown with full hair and makeup because they both loved what I created. They were so supportive and cheered me on all day.
PS: What was your focus in casting the rest of the models in the campaign?
AG: It was important for us to cast models that, above all, have incredible, dynamic personalities. Photographer Ellen von Unwerth and I both agreed that we needed to fill the room with internal beauty that's synergetic with the atmosphere. I remember so many incredible stories with our models. My best friends from Miami were in the shoot and they kept me smiling the entire day. Some of the models turned out to be acrobats who could do handstands wearing Couture at the blink of an eye. And then there was Alyona, who was our model to open up my very first show. It was a beautiful family reunion.
![PS: Your sister-in-law Gigi Gorgeous Getty modeled for the campaign [pictured above]. What was it like working with her?
AG: Working with Gigi is special because she always lights up the room. My brother Nats came to the shoot to say hi and was on the sidelines all day screaming his wife's name, cheering her on. I think one of the best moments was after Gigi's scene was over. I saw them sitting on set watching the next model's shoot. I reminded Gigi that she was able to de-glam and relax if she wanted to, or even go home, but she insisted on staying in the gown with full hair and makeup because they both loved what I created. They were so supportive and cheered me on all day.
PS: What was your focus in casting the rest of the models in the campaign?
AG: It was important for us to cast models that, above all, have incredible, dynamic personalities. Photographer Ellen von Unwerth and I both agreed that we needed to fill the room with internal beauty that's synergetic with the atmosphere. I remember so many incredible stories with our models. My best friends from Miami were in the shoot and they kept me smiling the entire day. Some of the models turned out to be acrobats who could do handstands wearing Couture at the blink of an eye. And then there was Alyona, who was our model to open up my very first show. It was a beautiful family reunion.](https://media1.popsugar-assets.com/files/thumbor/48_Y37x6wB-vJ-4PMK67GVdiu3U/fit-in/1024x1024/filters:format_auto-!!-:strip_icc-!!-/2021/07/09/799/n/1922564/1b9e547fb84a723d_Vibration_7/i/PS-Your-sister-in-law-Gigi-Gorgeous-Getty-modeled-for-campaign.jpg "PS: Your sister-in-law Gigi Gorgeous Getty modeled for the campaign [pictured above]. What was it like working with her?
AG: Working with Gigi is special because she always lights up the room. My brother Nats came to the shoot to say hi and was on the sidelines all day screaming his wife's name, cheering her on. I think one of the best moments was after Gigi's scene was over. I saw them sitting on set watching the next model's shoot. I reminded Gigi that she was able to de-glam and relax if she wanted to, or even go home, but she insisted on staying in the gown with full hair and makeup because they both loved what I created. They were so supportive and cheered me on all day.
PS: What was your focus in casting the rest of the models in the campaign?
AG: It was important for us to cast models that, above all, have incredible, dynamic personalities. Photographer Ellen von Unwerth and I both agreed that we needed to fill the room with internal beauty that's synergetic with the atmosphere. I remember so many incredible stories with our models. My best friends from Miami were in the shoot and they kept me smiling the entire day. Some of the models turned out to be acrobats who could do handstands wearing Couture at the blink of an eye. And then there was Alyona, who was our model to open up my very first show. It was a beautiful family reunion.")
