"My inspiration for Honey Birdette came from a visit to a sex shop in Australia 15 years ago," founder Eloise Monaghan told POPSUGAR. "I'd been looking for a gift for a friend and it was the first time I'd ever walked into one. I felt pretty awkward and like I needed a wash when I left. It made me think that women deserve something better." Thus, Honey Birdette was born.
Today the brand is a place where sexuality can be explored without sneaking in through a back entrance and leaving with a paper bag. Monaghan emphasizes sustainability in all designs. "We use Italian eco-fabric derived from recycled materials and plastic recovered from the Mediterranean Sea," she said. In addition to lingerie, the brand also recently launched swimwear at Paraiso Miami Beach Swim Week, and plans to introduce loungewear, athleisure, a men's line, and underwear basics in the near future.
