Los Angeles/New York label Praying is at the forefront of absurdist Y2K-inspired fashion, as proven by their viral "Brangelina Bag," worn by Devon Lee Carlson. A celebrity favorite is the brand's cheeky "God's Favorite" pieces, as seen on stars like Chantel Jeffries and Megan Thee Stallion. The brand is not without controversy, as a bikini printed with "Father," "Son," and "Holy Spirit" caused a stir on TikTok. Still, cofounder Alex Haddad defended the company as it tries to "present, very clearly, something ambiguous" . . . and isn't that what this trend is all about?
