The Most Popular Vintage Fashion Items to Shop, According to Gen Z

In addition to ShopShops, retailers like Poshmark, What Goes Around Comes Around, and The RealReal make it easier than ever to find vintage clothing online. And Wu says Gen Z shoppers view the shopping experience as thrilling and rewarding. "It becomes a treasure hunt, whether it's for a mid-aughts Miu Miu collection or '70s Bonnie Cashin Coach bag," she shares. "Other digital secondhand marketplaces, like Poshmark and The RealReal, are certainly seeing a boost in Gen Z traffic, too, based on timelessness or provenance of some of those rare pre-loved or vintage luxury items."