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"I think he has the potential to be our next big Brooks Brothers — but the new version of it."
Chief architect and creative director of June79 Shawn Pean brings his luxury background (he's worked for Balmain, Valentino, and Saks) to his quintessential "unsuit." Shawn wants his customers to be able to live in various different settings without having to change what they wear or feel overdressed or underdressed. His more casual unsuit therefore allows them to mix business with social, so they don't have to change three times a day but can still express themselves. His fabrics have a performative quality, so they stretch and flex. Sure enough, womenswear is on the horizon — Shawn has already designed an entire collection, so once he feels the time is right and his company has become established, you can expect much more from the brand.
Brandice Daniel: "June79 offers a new way of dressing for men who want to shop luxury. My husband hadn't bought a custom suit in the last five years, but he looks on June79's website and he's super excited. I think he has the potential to be our next big Brooks Brothers — but the new version of it."
Shawn Pean: "When I look at luxury, I think it's about mindset. There's always perceived value to whoever the beholder is. June79 is made with great care and quality in New York, and I'm very close to the product. Seeing everything from the fabrics that we use to the way the clothes are constructed and then offering it at a great value becomes a luxury."
This season: You'll find jacquard, jewel-toned bombers with mix-and-match tailored shorts, plus a foray into tropical prints by way of a gender-neutral suit with tailored Bermudas.