One piece that neatly sums up Matland's point is the Moncler puffy vest Wambsgans wears in season 2, episode 6, an episode that takes place inside a mountain top resort at a conference for billionaires. Puffy vests have, strangely, become symbols of power for businessmen, but in a sea of black padded vests, Wambsgans's version is extra ostentatious.
"One of the decisions that we made, for example, was when we did the big conference. There are eight million puffy vests in the world; his, of course, has to have the patch that says Moncler or whatever. He can't get past that because those identifiable markers on the price tags are the things that make him comfortable." By buying an expensive, flashy version of the puffy black vest, Wambsgans thinks he'll fit in but, in reality, that try-hardness only makes him stand out more.
