On creating her own e-commerce space, Shop Monica Rose:
PS: In the fall of 2020 when we were all settling into the mundanity of working from home and figuring out how to continue looking good on camera for another season, you gave so many of us a reason to get excited about fashion again with your eponymous e-commerce platform, Shop Monica Rose. What motivated you to create and how is it going so far?
MR: I always wanted to have my own creative space because as stylists we are often working project to project with mood boards that are sent to us ahead of time. I started Shop Monica Rose during the pandemic because I have so many amazing pieces that I've bought over the years in my archive and I didn't want to just sell them to resale. I wanted to showcase how you can style these designs as well, with complete creative freedom to produce the shoot and creative direct, including hair and makeup. I tried it out at first and it did really well with all of the pieces selling out. So then I started to rework a lot of the vintage I had with athleisure and those were the designs that sell the most surprisingly.
