June Ambrose Takes Us Behind the Scenes as She Preps For the Puma Show

PS: Tell me about the influences behind the looks you designed.

JA: I kind of tapped into my old music video days. I mean, the name of the show is "Futuregrade," which is like a take on retrograde. So I say, the Juniverse is in futuregrade right now. Nothing's being reinvented, it's being reimagined. I was able to reimagine so much throughout this process, and this is a culmination of repositioning certain concepts and ideas.

To have the tangible, physical product and then the metaverse and NFT part that people will be able to own a piece of is really kinda cool. We aggressively want to be part of that conversation. We want to improve the way consumers engage with the brand through technology.