June Ambrose Takes Us Behind the Scenes as She Preps For the Puma Show

PS: Having seen the way brands have widely adopted streetwear — not to mention Virgil Abloh's influence on the space — what are your thoughts about the landscape right now?

JA: I think what high fashion has realized is that, like rock and roll, hip-hop was secular music, and it became popular music. The influence was so vast that they needed to be part of that. They wanted a taste of that. And when you look to see how so many of these houses are leaning into streetwear, it's because the culture is so powerful, it's so potent.