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Latest Fashion
West parted ways with Gap in September. The rapper wrote a termination letter to the mass retailer, ending the collaboration and citing breach of contract as Gap failed to open stores that exclusively sold Yeezy products. Gap reportedly hoped its partnership with West, which began in 2020, would last 10 years and generate upward of $1 billion in sales annually. In reality, it lasted a mere two years and was fraught with controversy.
Gap allegedly will continue to sell existing Yeezy Gap products, including a line created for the holiday season, through early 2023.