PS: How did you come up with the name Actively Black, and what's its significance to you?
LS: Actively Black is a play on words and serves two purposes for our brand. First, we want to create space for Black people to be unapologetically Black and to be an active part of the larger Black community, to actively embrace their Blackness.
And as a sports fashion brand, we also want to promote and encourage healthier lifestyle choices that include regular physical activity and healthy nutrition. Black communities around the world suffer disproportionately from life-threatening illnesses including diabetes, high blood pressure, hypertension, etc. — and largely preventable conditions linked to nutrition and physical activity. It is our belief that by educating the youth, providing resources, and creating pathways for our communities, [we can] drive real and meaningful change.
