Bach Mai on Designing H.E.R.'s Grammys Dress and His Fall 2023 Collection

PS: How did you go about selecting the designers for this project? What made you choose Bach Mai specifically, and what do you love about his work?

Marta Del Rio: I wanted to champion young designers that have developed a uniquely identifiable visual language within their collections in the same way that KitchenAid has an immediately recognizable set of design codes. Bach Mai felt like a natural obvious choice because of the elegance and proportions of his work. I knew he could take inspiration from both the man-made product and the hibiscus itself to create a beautiful piece that would be both incredibly creative and wearable, and he succeeded.