Bach Mai on Designing H.E.R.'s Grammys Dress and His Fall 2023 Collection

PS: Why did you decide to work with KitchenAid to design and curate a collection around its 2023 Color of the Year?

MDR: KitchenAid is an iconic American industrial consumer brand, and as someone who grew up outside of America, it felt very much like a full-circle moment and rite of passage to be able to work with such a truly American household brand. One of KitchenAid's key themes when they approached me was that they believe the kitchen is for everyone, and that's a core tenant of the work that I do. That really was the final deciding factor for me! The project was exciting and the color opportunity was epic, but the inclusive brand ethos and message was very important to me.