PS: Why did you want to get involved in the "House of Y2K" project with Klarna? What's the inspiration behind it?
PH: "House of Y2K" is actually a part of my larger global campaign with Klarna spotlighting the iconic Y2K era. The campaign film debuted last week and is focused on showing how shopping has evolved since the early 2000s by calling out some of Klarna's super cool shopping features like flexible payments, shoppable video, and the in-app price comparison feature.
We wanted to bring the Y2K-themed campaign to life and offer consumers an unforgettable experience, so we landed on creating an interactive pop-up that explores the evolution of fashion, beauty, and tech trends since the early 2000s.
PS: What can viewers expect from the pop-up experience overall?
PH: The one-day-only experience will come to life over three floors of glamorous activations and installations, featuring my most iconic looks alongside other decade-defining apparel, beauty, and tech items.
Attendees can expect to be fully immersed in the early 2000s — from displays of old-school tech to Y2K-themed makeovers and bling stations, where visitors can get their hair and makeup done and their favorite tech blinged out.
