PS: Tell us about the limited-edition tracksuit you're launching with Klarna. What was the inspiration and what was the design process like?
PH: The tracksuit collab is probably one of my favorite parts of this campaign! It is limited edition, available on parishilton.com, and all net proceeds will be donated to my nonprofit 11:11 Media Impact. The best part is that shoppers can choose to pay for it now, later, or overtime with Klarna.
The velour tracksuit is so iconically Y2K, and since the campaign is about how Klarna has helped shopping evolve, we also wanted to launch an upgraded version of the tracksuit.
Since the 2000s were all about trying new styles and playing with fashion, we had to add tons of sparkles for a major statement piece! Loves it.
