Starting out as a wardrobe stylist, Lim launched a YouTube channel in 2008 to showcase her style tips and career advice, with the help of beauty trailblazer Michelle Phan. After a successful run with her tip-driven blog, The Chriselle Factor, she pivoted her career into entrepreneurship. She cofounded Bumo, a child-care startup, and relaunched fragrance brand Phlur, all while maintaining collaborations with luxury fashion brands like Gucci and Chanel and sitting front row at fashion shows. She has continued to evolve her social media presence and created a hilarious "Rich Mom" persona on TikTok. Lim was also one of the high-profile figures who launched the #StopAsianHate hashtag and subsequent online movement amid anti-Asian hate, among other stars like Phillip Lim, Eva Chen, Amanda Nguyen, Daniel Dae Kim, and more.
