Roach previously revealed that creative direction at a brand was on his fashion-career bucket list, ever since he announced his retirement from styling. So, this opportunity with Falguni Shane Peacock was just perfect timing — and a true collaboration from concept to execution.
"I wasn't just given a bunch of clothes, I'm gonna put them on a bunch of girls," he said. "It was like, 'what is your opinion on this?' I sent references. We went back and forth. We fought a little. Shane and I, we fought a little, but I won in the end. But I was a part of the whole process and I think that's what being a creative director is."
Shane added, "I think when we are working with a creative genius, a lot of things are not gonna match, but I think that when we got Law as a creative director, we knew that it is gonna bounce back. He took a step ahead and the rest took a backseat. I'm very happy with what was done for the brand."
