How Rita Ora Approached Designing a 169-Piece Collection That Starts at $5

PS: Our readers love your engagement ring and how you accessorize around your outfits. How does that come into play for you here, since the collection includes both clothing and accessories?
RO: I always think, "Can this all be worn together?" If a piece is worn in this collection, can it be worn with another collection? My whole thing is prioritizing circulation, through day and night, or any scenario. We want these clothes to be able to be worn over and over. It definitely felt like we had to get the clothes down first, but then I'd say, "OK, well if they want to be more flamboyant with it, they could add this accessory or bag." These options were a necessity.