Meet the Founders — and Designers — Behind South Asian New York Fashion Week

SS: Babougie uses silk, which is a very traditional South Asian fabric. It is something that screams luxury in the South Asian world. She uses the designs and printing that are core to her Pakistani heritage and culture to create Western outfits like loungewear sets and dresses that anyone can wear.

It is a great example of Indo-fusion because you're taking these elements of your culture but you're implementing them in a way that is original and creative, really pushing the envelope on design work.