Look at Her (Outfit) Now: Selena Gomez Wore New Album Merch Out in London

Taylor Swift does it. Ariana Grande does it. And now Selena Gomez does it — and by "it," I mean proudly reps her own merchandise like a damn queen. While out and about in London recently, Selena casually revealed two pieces from a new clothing and accessories collection she just launched to promote her upcoming album, Rare, out Jan. 10. The "Look at Her Now" singer wore a pullover hoodie covered with a pink, blue, and green tie-dye pattern and matching sweatpants with her own initials on the front left leg. Selena finished the casual look with chunky silver hoop earrings, a furry black zip-up hoodie from Free People, and black sneakers, making for one heck of a comfy outfit.

So what else is included in Selena's Rare merch line? We're glad you asked. The collection has a few other dreamy tie-dye pieces, along with cozy crew-neck sweatshirts, a tote bag, and a maroon baseball cap, all of which feature her name and/or a screen-printed image of her face on them. Ahead, see Selena rocking her own merch in London, then keep reading to shop a few of our fave items from the collection before other fans snatch up the entire stock. Dibs on the blue tie-dye t-shirt!