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Adidas Launches Run For the Oceans Initiative

Adidas Launches an Initiative to Help You Track Runs and Give Back

Adidas and Parley For the Oceans are launching Run For the Oceans — a global running movement that uses the power of sports to raise awareness for the threat of marine plastic pollution — again this year. You can join the effort between June 8 and July 8 and take action to help protect our oceans while you work out. For every kilometer logged within its Runtastic app, Adidas will donate $1 to save the ocean (up to $1 million). Each pair of Parley shoes prevents 11 plastic bottles from entering our oceans.

You can download the Adidas app and join the "Adidas x Parley Run For the Oceans" community to log miles toward the cause now! If you are in NYC, stop by our Play/Ground festival this weekend, which will feature an Adidas activation with treadmills, where you can take your first step and run for the ocean!

Image Source: Adidas
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