Good American Now Sells Activewear at Nordstrom, and Khloé Kardashian Is Obsessed With These 5 Items
It's been a busy year for Khloé Kardashian, and things are about to get even busier. Luckily, she's got just the right gear to keep up. The entrepreneur, new mom, and all around fitness queen just launched activewear under her wildly popular Good American clothing line. The brand, which she cofounded with Emma Grede, debuted with denim in 2016 and is now venturing into workout clothes with Good American Performance, available in select Nordstrom stores and online starting Aug. 2.
"We wanted the collection to get women through their daily, busy lives," Khloé shared.
As fitness enthusiasts and mothers themselves, both Khloé and Emma had high standards for the line. They knew the pieces not only had to hold up to an active lifestyle with the right fit and technical components, but they also knew that compelling design details were crucial to stand out. At the end of the day, it's all about feeling confident in your own skin. With a size-inclusive range, they're ultimately approaching Good American Performance with the same goal as their original denim line: to help women of all shapes and sizes look and feel their absolute best. "Khloé and I, along with our female-led design team, wanted to identify ways to improve activewear for women so all women can focus on doing what they need to do, whether that's working out or accomplishing everything needed in a day," Emma said. "That was really a major goal of ours. We also knew we had to get the fit just right. We know there's nothing worse than uncomfortable, ill-fitting workout clothes. So it was important that the Good American Performance line not only made us look and feel great, but was also very thoughtfully constructed and designed."
The line may have been over a year in the making, but it's hard not to draw parallels between the timing of the launch and Khloé's new life stage of motherhood. To her, it couldn't have been more serendipitous. "Obviously I have had a lot going on as a new mom, but that's all the more reason why this Summer has been perfect for the launch," she said. "I've been switching up my workout outfits, wearing all the new pieces, and it's made me even more energized and motivated as I work to get my body back in shape."
Ahead, discover which pieces Khloé and Emma are the most excited about, and check out the full collection at Nordstrom.