Adidas Marks the Beginning of Research-Driven Era With New Sports Bra Collection
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Image Source: Adidas / Jessamyn Stanley
On Friday, Adidas teased its upcoming bra collection by sharing a collage of diverse breasts on Twitter (below). "We believe women's breasts in all shapes and sizes deserve support and comfort. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them," the activewear brand captioned. Today, on Valentine's Day, Adidas released the 43 bra styles on its website — with an aim to support people's breasts in every activity. The drop includes 11 lounge bras and 32 sports bras broken down into three categories: run, train, and studio (yoga). "With women's needs being historically underserved when it comes to sportswear designed for the female form, today adidas unveils its extensive new sports bra collection after undergoing extensive research, development and multiple testing stages," Adidas says in a press release.
"There is a sizeable data gap when it comes to sports bra development, so we worked with experts in breast health, University of Portsmouth, to challenge ourselves and drive forward our innovation to better meet the needs of our female athletic community. The wrong sports bra can have a serious impact on performance and efficiency," Amy Charlton, senior director product at Adidas, states in the aforementioned press release.
Adidas ambassador and yoga instructor Jessamyn Stanley (pictured above), spoke to POPSUGAR via email, about what this sports bra release means to them. "This collection is really inclusive in a way that I hope all plus-size friendly sports bra lines will be. . . It's not all about yoga even, there's options for cardio, for just the different ways that your body will want to move." She continues, "To me support starts from the inside out. . . When I'm operating from a place of supporting myself first, I feel like I can be a part of a reciprocal balance of support with everyone else in the universe."
Continue scrolling to explore 10 of Adidas's sports bras and view the full collection on Adidas's website here.
We believe women's breasts in all shapes and sizes deserve support and comfort. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.
🔗 Explore the new adidas sports bra collection at https://t.co/fJZUEjvopQ#SupportIsEverything pic.twitter.com/CESqmsXOwI— adidas (@adidas) February 9, 2022
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Adidas Aeroimpact Training Light-Support Bra
The triple-striped Aeroimpact Training Light-Support Bra ($40) is made with Adidas's moisture wicking Aeroready fabric. Making this lightly lined bra a great choice for a sweaty Pilates class.
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Adidas TLRD Impact Luxe Training High-Support Bra
Adidas's TLRD Impact Luxe Training High-Support Bra ($75) has a layer of rectangular mesh close to the body, padded cups, and a triangular mesh overlay from the underwire to the shoulder straps. This layered system prevent as bounce during jumping jacks.
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Adidas TLRD Impact Training High-Support Bra
Adidas's TLRD Impact Training High-Support Bra ($55) has sewn-in sups that don't budge while you do jumping jacks. While this bra is wire-free, the sturdy band around the rib cage will keep you from slipping out from underneath.
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Adidas Fastimpact Luxe Run High-Support Bra
The adjustable straps around the sides of the ribs on the Fastimpact Luxe Run High-Support Bra ($80) keeps the bra from moving up and down during your run. The shoulder straps are also adjustable so you can get the most secure fit all the way around.
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Adidas Powerimpact Luxe Training Medium-Support Bra
Adidas's Powerimpact Luxe Training Medium-Support Bra ($60) has vents above and below the bust to let the sweat evaporate quickly while you workout. While the back of the bra is a solid racerback there's some adjustability on the underbust band to keep this bra in place as you train.
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Adidas Yoga Studio Light-Support Bra
The Yoga Studio Light-Support Bra ($40) has a bit of padding across the entire front portion of the bra. At the back is a wide piece of elastic to maintain a snug fit throughout a Vinyasa yoga class.
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Adidas Coreflow Medium-Support Long Line Bra
Adidas's Coreflow Medium-Support Long Line Bra ($45) has a strappy back for maximum back ventilation. The corset-like long-line front of the bra has a mesh panel to keep your chest dry too.
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Adidas Running Medium-Support Pocket Bra
The bright blue Running Medium-Support Pocket Bra ($50) features a thick underbust band, removable straps, and a pocket at the front of the bra to keep your belongings close.
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Adidas Powerreact Training Medium-Support Bra
Adidas's Powerreact Training Medium-Support Bra ($35) has a mesh vent under the bust as well as large mesh panels across the entire back of the sports bra. Great for long gym sessions when you don't want feel like you're soaking in your own sweat.
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Adidas Aeroimpact Luxe Training Light-Support Bra
The Aeroimpact Luxe Training Light-Support Bra ($50) has slim adjustable shoulder straps that can also form a racerback. There's also an adjustable hook and eye closure under the bust for a custom fit.
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