Adidas Marks the Beginning of Research-Driven Era With New Sports Bra Collection
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Image Source: Adidas / Jessamyn Stanley
On Friday, Adidas teased its upcoming bra collection by sharing a collage of diverse breasts on Twitter (below). "We believe women's breasts in all shapes and sizes deserve support and comfort. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them," the activewear brand captioned. Today, on Valentine's Day, Adidas released the 43 bra styles on its website — with an aim to support people's breasts in every activity. The drop includes 11 lounge bras and 32 sports bras broken down into three categories: run, train, and studio (yoga). "With women's needs being historically underserved when it comes to sportswear designed for the female form, today adidas unveils its extensive new sports bra collection after undergoing extensive research, development and multiple testing stages," Adidas says in a press release.
"There is a sizeable data gap when it comes to sports bra development, so we worked with experts in breast health, University of Portsmouth, to challenge ourselves and drive forward our innovation to better meet the needs of our female athletic community. The wrong sports bra can have a serious impact on performance and efficiency," Amy Charlton, senior director product at Adidas, states in the aforementioned press release.
Adidas ambassador and yoga instructor Jessamyn Stanley (pictured above), spoke to POPSUGAR via email, about what this sports bra release means to them. "This collection is really inclusive in a way that I hope all plus-size friendly sports bra lines will be. . . It's not all about yoga even, there's options for cardio, for just the different ways that your body will want to move." She continues, "To me support starts from the inside out. . . When I'm operating from a place of supporting myself first, I feel like I can be a part of a reciprocal balance of support with everyone else in the universe."
Continue scrolling to explore 10 of Adidas's sports bras and view the full collection on Adidas's website here.
We believe women’s breasts in all shapes and sizes deserve support and comfort. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.— adidas (@adidas) February 9, 2022
🔗 Explore the new adidas sports bra collection at https://t.co/fJZUEjvopQ#SupportIsEverything pic.twitter.com/CESqmsXOwI