Blogilates Target Collection Review
We Found a $30 Version of Taylor Swift's Viral Skirt — Here Are Our Honest Thoughts
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After Taylor Swift's appreciation for Popflex activewear became widely known — she's worn a few different styles that definitely weren't gifted, according to the brand — founder Cassey Ho immediately felt the influence. "There is nothing like the Taylor Swift effect," she said while exclusively revealing Popflex's bestsellers. Much to our excitement, Ho launched a lower-priced line of workout clothes and gear at Target, under her Blogilates line. The range includes the signature feel-good colors, ruffled trims, and versatile bows Popflex and Blogilates are known for — including an iteration of the viral purple skort Swift wore in her music video for "I Can Do It With a Broken Heart," this one ringing in at half the price of the original.
If you know PS editors, you know we're first to test drive buzzy apparel and fitness must haves, so five of us came together to get the job done. (Rest assured, one of us got our hands on the aforementioned skort!) Blogilates for Target is available online and in all 1,800 Target stores nationwide, and it also happens to be made with fabric that's ridiculously soft. "I always start every design with a WHY. Each design is born from an intention to solve a problem in the most beautiful way possible," Ho previously said of her production process. Ahead, we review some of our favorite pieces, from crisscross waistband leggings to a cute workout tee you can style several different ways.
Blogilates Reversible Bow Back Top + Ballerina Skort
Blogilates Reversible Bow Back Short Sleeve Top ($20, originally $25) and Blogilates Ballerina Skort ($30, originally $35)
"When I saw the Blogilates collection included a skort similar to the Popflex skirt Taylor Swift wore in 2024, I knew I had to try it. The Blogilates Ballerina Skort features a flattering V-cut crisscross waistband, tiered layers of mesh, and shorts underneath that have pockets on each side. The stretchy waistband and inner shorts were comfortable and offered light compression, but I probably could've sized down for a more compressive fit. I've mostly worn it on long walks, but can see myself wearing it to play tennis or to visit a theme park in the summer.
Overall, I really loved the whimsical look and feel of the skort. The inner shorts do ride up on me — something to consider if you experience chafing. As for the Reversible Bow Back Top, I had no complaints. It's cropped, super soft, lightweight, and can be worn a few different ways. Plus, it has sweet details like a cutout and bow tie back that make it stand out from other workout or athleisure tops in my wardrobe." — Alida Araica, newsletter manager
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Blogilates Romance Run Dress
Blogilates Romance Run Dress ($34, originally $40)
"This dress is everything I wanted it to be and more. As a 5'3" girlie, I'm forever looking for activewear that doesn't hit at an awkward length, and I'm here to confirm that the Blogilates Run Dress fits the bill. I'm a big fan of the skater-style skirt, and the leg slit is equal parts functional and fashionable (whether you're running around the court or the grocery store).
The built-in shorts provide additional coverage, plus two hidden side pockets, which I used to discreetly carry my phone and eye drops. I also found the V-neckline to be extremely flattering, although I'd definitely recommend taking advantage of the adjustable straps if your workout is more intense than a hot girl walk. Overall, this was a total win for me, and I can't wait to try out all the other cute colorways." — Chandler Plante, assistant editor, Health & Fitness
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Blogilates Reversible Bow Back Top + Crisscross Flared Leggings
Blogilates Reversible Bow Back Short Sleeve Top ($20, originally $25) and Blogilates Crisscross High-Rise Flared Leggings ($30, originally $35)
"When I tell you that this is the most comfortable workout set I own, I'm not exaggerating in the slightest. 'Butter-soft' is putting it lightly — I almost feel like this tee and pants combo melts onto my body as soon as I pull it on. The Reversible Bow Top is particularly fun because you can wear it a number of ways, twisting it around and tying it in the front or the back. I find the easiest way to settle on a position is by coordinating with your sports bra underneath. My biggest piece of advice is to tie it at the back only when you know you'll be upright for the entirety of your workout. I made the mistake of attending a Solidcore class and the knot at the back wasn't exactly comfortable while I was performing exercises lying down on the carriage of my reformer machine.
I took a size small in the Crisscross High-Rise Flared Leggings (my usual) and they fit me perfectly, which was a surprise since full-length yoga pants tend to be too long on me. The slit at the ankle gives them a swingy feel with movement and I feel like the crisscross waistband visually elongates my legs. I find myself reaching for these even when I'm just sitting at my computer working from home." — Sarah Wasilak, associate content director, Shopping
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Blogilates Strappy Tank Top + Crisscross High-Rise Leggings
Blogilates Strappy Cropped Tank Top ($21, originally $25) and Blogilates Crisscross High-Rise Leggings ($30, originally $35)
"Both the V-waistband leggings and the strappy tank are incredibly comfortable and definitely feel like high-quality material. The compression on the leggings is great! I'm typically a small in leggings, so that's the size I got, but I think I could have sized up to a medium for a slightly more flexible fit. I also think the tight fit might be what contributed to the V-style waistband occasionally rolling down on me (though the pants themselves stayed put!).
I got a medium in the strappy tank and it fit perfect — just enough support without feeling too restrictive. Overall, I think this combo would be great for a low-impact class like Pilates or yoga." — Jordan Shalhoub, supervising producer of social video
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Blogilates Sports Bra + Dance Sweatshirt + Crisscross High-Rise Leggings
Blogilates Cardio Queen Sports Bra ($21, originally $25), Blogilates Dance Studio Off the Shoulder Sweatshirt ($30, originally $35), and Blogilates Crisscross High-Rise Leggings ($30, originally $35)
"I absolutely LOVED the Dance Studio Sweatshirt! I've been venturing out and trying to be more open to wearing color, so I got it in light purple. Not only will I be wearing it to all of my yoga and Pilates classes, but I can also see myself wearing it to run errands. It's super soft and comfy, and it has thumbholes — a plus in my book!
I also loved the Queen Sports Bra, and I got it in pink (more color!). It's butter-soft, though I felt the clasp at the back wasn't really necessary. However, it wasn't a huge deal since it didn't cause any discomfort.
The Crisscross Leggings felt like they ran small. I'm normally a size small in other brands, but I could have sized up to a medium. However, I did love how soft they were — another item that felt like butter!" — Shari Straker, social content producer
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Sarah Wasilak (she/her) is the associate director of Shopping at PS. With plenty of experience in the commerce market, a keen interest in SEO, and 10 years as an editor at the brand, she enjoys writing across the lifestyle and health-and-fitness categories. She has bylines at PS, InStyle, Elle, Refinery29, Who What Wear, Elite Daily, Byrdie, and The Quality Edit and aims to amplify minority voices in all her work.
