5 Activewear Brands Supporting the LGBTQ+ Community Beyond Rainbow-Colored Gear
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Every June, brands of all kinds incorporate rainbows into every aspect of their image. Whether brands present rainbow products or rainbow social media handles, they tend to show their "support" for the LGBTQ+ community with an avalanche of rainbows. While these colorful gestures are a sign of progress in terms of representation, there is still much more that can be done by brands, especially large companies, to financially support, amplify the voices of, and uplift LGBTQ+ communities. In the world of activewear, as brands change their colors for the month of June, each of these five fitness brands are opening their wallets and/or hiring queer creatives to design their collection, going beyond simply slapping a rainbow on their activewear for Pride. Take a look at some of the available fitness pieces ahead.
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New Balance
New Balance's exuberant Everybody's Welcome PRIDE collection features artwork by Zoie Lam, a queer artist from Hong Kong. In addition to featuring Lam's designs, New Balance is donating $100,000 to GLSEN over the next two years, continuing to show its support for the organization.
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Unisex NB Pride Anorak
With all of the colors present in New Balance's Unisex NB Pride Anorak ($95) it'll give you just the right amount of warm for those breezy summer nights.
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Unisex NB Pride Short
Wear these lightweight Unisex NB Pride Shorts ($50) to complete your breezy summer outfits.
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Peloton
Peloton has released its My Truth Is Our Power collection for Pride 2021. Featuring the colors of the progress pride flag on most of its pieces, Peloton is backing up its colorful clothes with $25,000 donations to each of the four charities based in an area that Peloton services: The Ali Forney Center in the United States, The 519 in Canada, London Friend in the United Kingdom, and GLADT in Germany.
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Peloton Pride Baseball Hat
Wear this Peloton Pride Baseball Hat ($25) when you want to top off your look with pride.
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Peloton Pride Bandana
Peloton's Pride Bandana ($12) is one of the most versatile accessories. It can keep your hair out of your face, be used to wipe off some sweat when your towel's out of reach, and be worn purely as a fashion statement.
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Reebok
Reebok's 2021 All Types of Love Pride collection was designed by Colorful Soles, Reebok's LGBTQ+ community in partnership with Iconic House of Ninja. According to promotional materials, Reebok is donating $75,000 to the Sylvia Rivera Law Project to "honor, uplift, and affirm the TGNCI community." Featuring the Pride Flag and the Progress Pride Flags, Reebok has released items in infant, child, and adult sizing.
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Reebok Instapump Fury OG Pride Shoes
If you're looking for footwear with a splash of color and cushioned comfort, then these are your shoes. Reebok's Instapump Fury OG Pride Shoes ($170) are the most recent version of the iconic silhouette that also feature the progress pride flag within and on the back of the shoe.
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Reebok Pride Graphic T-Shirt
Reebok's Pride Graphic T-Shirt ($30) adds an accent of color to your activewear wardrobe while gently reminding us that there's always room to move forward in LGBTQ+ representation on and off of a T-shirt.
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Puma
Puma's Forever Free collection works with The Out Foundation for its Puma x Out apparel and Fuse x Out shoe, which will be released later this summer. The entire campaign is modeled by members of The Out Foundation, putting a spotlight on those behind the scenes of the foundation.
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Puma Fuse x Out Foundation Men’s Training Shoes
These Fuse x Out Foundation Men's Training Shoes ($90) from Puma will be available in October, reminding us all that celebrating pride isn't limited to one month. Wear your pride year-round.
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Puma x Out Foundation Men’s Training Tee
Wear your pride on your chest with this Puma x Out Foundation Men's Training Tee ($28), which will be available June 5.
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Equinox
Equinox is featuring colorful items from two of its partners, Rhone and Bala, for Pride 2021. Five percent of the sales from these pieces will go to the Hetrick-Martin Institute. This will help to continue the organization's 40-year history of providing essential services to the LGBTQ+ community.
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Bala 1lb. Bangles Rainbow Pride
Add the colorful element of pride to your workout gear with these Bala 1 lb. Bangles Rainbow ($55).
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Rhone X Equinox Pride Mid Calf Sock
These Rhone X Equinox Pride Mid Calf Socks ($28) are a great, subtle way so add a pop of rainbow to your wardrobe.
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