5 Activewear Brands Supporting the LGBTQ+ Community Beyond Rainbow-Colored Gear
Every June, brands of all kinds incorporate rainbows into every aspect of their image. Whether brands present rainbow products or rainbow social media handles, they tend to show their "support" for the LGBTQ+ community with an avalanche of rainbows. While these colorful gestures are a sign of progress in terms of representation, there is still much more that can be done by brands, especially large companies, to financially support, amplify the voices of, and uplift LGBTQ+ communities. In the world of activewear, as brands change their colors for the month of June, each of these five fitness brands are opening their wallets and/or hiring queer creatives to design their collection, going beyond simply slapping a rainbow on their activewear for Pride. Take a look at some of the available fitness pieces ahead.
Peloton has released its My Truth Is Our Power collection for Pride 2021. Featuring the colors of the progress pride flag on most of its pieces, Peloton is backing up its colorful clothes with $25,000 donations to each of the four charities based in an area that Peloton services: The Ali Forney Center in the United States, The 519 in Canada, London Friend in the United Kingdom, and GLADT in Germany.
Reebok's 2021 All Types of Love Pride collection was designed by Colorful Soles, Reebok's LGBTQ+ community in partnership with Iconic House of Ninja. According to promotional materials, Reebok is donating $75,000 to the Sylvia Rivera Law Project to "honor, uplift, and affirm the TGNCI community." Featuring the Pride Flag and the Progress Pride Flags, Reebok has released items in infant, child, and adult sizing.
Reebok Instapump Fury OG Pride Shoes
If you're looking for footwear with a splash of color and cushioned comfort, then these are your shoes. Reebok's Instapump Fury OG Pride Shoes ($170) are the most recent version of the iconic silhouette that also feature the progress pride flag within and on the back of the shoe.
Equinox is featuring colorful items from two of its partners, Rhone and Bala, for Pride 2021. Five percent of the sales from these pieces will go to the Hetrick-Martin Institute. This will help to continue the organization's 40-year history of providing essential services to the LGBTQ+ community.