POPSUGAR: What does it mean for Peloton to spotlight an emerging designer who got their start on "Project Runway"?
Jess King: [Allen] runs her shop by herself. All her designs are custom-made by hand. I think it's incredible. Remember, this is a Peloton member . . . and this [journey] started with somebody who's on the bike taking classes with us and living her life. The fact that we are now here and collaborating is almost like musically collaborating with an indie artist who's No. 1 on the pop charts. We have decided to work with one of our own and allow the energy, joy, and excitement behind both parties to finally come together.
Nothing like this has ever come through the Peloton apparel before. This is the first time you're going to see prints like these with a high-fashion element. From [Allen's] top-stitching to her fabric choices, it's clear this woman understands the runway.
"This [journey] started with somebody who's on the bike taking classes with us and living her life."
Brittany Allen: My time on "Project Runway All-Stars" made me more unapologetic about what I do in the real world. The competition puts you through insane deadlines, intense pressure, and makes you think long and hard about your work and the inspiration behind it. I was able to come straight out of "All-Stars" and start on this collection with a new perspective. I was already in the mindset of designing and sewing very quickly, so I continued on while feeling that validation.
I knew after competing and knowing the outcome that I do have a place in this industry — the competition just allowed me to do what I do with max effort and less worry about what other people will think. Christian Siriano once told me, "You will not be for everyone." Since then, I have truly focused on giving to those that enjoy what I bring to fashion, which is new and innovative designs in activewear.
