Munchies, the Food section of Vice, recently published an intriguing interview with Guy Fieri. Helen Hollyman, the editor in chief and author of the essay, asked the Food Network star the question so many of us have pondered after all these years: "Where exactly is Flavortown, USA?" Guy responded in a way none of us could have expected:
"On camera, I once said, 'This pizza looks like a manhole cover in Flavortown.' Willy Wonka had a chocolate stream, you know? So it's taking these iconic food items, these iconic food moments, and giving them a home. They all live in Flavortown. It's like one of those things in The Matrix: You can only get down with Flavortown if you believe in Flavortown. I have people walk up to me and say, 'Hey, I'm a citizen of Flavortown.' I have people that want to pledge to be a city council member of Flavortown or the mechanic. It doesn't stop. What would be the airline of Flavortown? Sausage Airlines? It just doesn't stop. I just said it, and then people heard it. Of course, there's no Flavortown — unless you believe in it."
So there you have it, folks; Flavortown exists in your mind, and its citizens are your favorite food memories. BRB, booking a one-way ticket via Sausage Airlines to Flavortown!