Bringing a New Ben & Jerry's Flavor to Life, Step by Step

While the ice cream solidified, we worked with Janice from the design team to create a label mock-up. Just like with real Ben & Jerry's pints, our label started with a cow and cloud motif. (The cow is named "Woody" after its illustrator, Woody Jackson.) To that, Janice added graphics to represent each component of our flavor: a jug scrawled with "XXX Burlington Bourbon Co." for bourbon and speculoos cookies spilling out of a maple sugaring bucket for maple and cookies. The brown ice cream dripping off the spoon was tweaked to a creamy color, and a light brown swirl was added to mimic our ice cream's appearance.