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If you're a craft-beer aficionado, you know the king of beers that is Pliny the Elder. The double IPA by Russian River is so sacred that it's only sold in select local stores, and it's limited to two per person — if you can get it before it sells out each week. That's why trekking to the headquarters in Santa Rosa is totally worth it. You'll find a large restaurant and brewery stocked with all the rare beer you can't find outside its doors. But of course, such a gem comes at a price — a 12-pack of Pliny the Elder rings up at $63.