All the Reasons We Melted Over the Newest Ice Cream Craze

I arrived bright and early at 11a.m. with a fully prepped stomach (i.e. I didn't eat breakfast so I could make room for ice cream). The store itself is located below street level, but you'll never miss it because of the infamous long lines!

Insider tip: To avoid the crowd, the best time to go is weekdays before 5 p.m., when the wait is from 10 to 15 minutes. "Weekends get crazy," Richard said. "Especially Friday, Saturday, and Sundays."